Corporate or event videos could be an effective means to say bye the boring affairs yet at the same time add depths and dimension to most businesses objectives. A video not only adds an element of dynamism and engages your target audience in a more effective way, but also is a very interesting way to promote and pass on information – be it promotional or simply awareness building across tiers of the audience who could either be your employees, clients, partners or even your customers.
Many businesses even today often shy away from making corporate promotional video and many firms do make some serious mistakes during the production process. Here is a list of common pitfalls.
Do not focus too much on cost – think about ROI
What most businesses often fail to realize is what they need to view as cost and which one as investment. If in the past you have tried varied sorts of videos and these did not live Upto your expectations creating the desired market buzz – an event video production might sound a costly affair. In case however, if you are yet to try it out, it’s high time you dive into this extremely potential market. The way, the latest state-of-the-art technological gadgets have been shaping up the video qualities, you could be benefitted immensely if you choose the right professional firm for your specific requirements.
Making a plan is necessary
Most businesses think the video to be a plan in itself without properly dealing with factors, like knowing the target audience and what is the message you would like to convey. It is important to know why the event video is needed and where in the event to use it.
Recruit the right production service firm
You need to ask the right questions to hire the right production service firm and ensure that it is not just a breakdown of the cost components that you derive out of the interview. You could ask for things, like past projects, sample videos, delivery timeliness and so on.
Hire a production firm who is creative enough
A great video at a competitor’s blog or event might tempt you to copy the format. However, this dilutes your brand identity and is an unethical practice. To strengthen your USP, hire a professional company who is creative enough to carve out a unique niche for your brand.
Have a tunnel vision
You could create a video on “About Us” by involving the key people of your company and such things by taking advantage of having a video production firm onsite during the course of your event. Hire a firm that could help you get the most out of your investment.